Emilia-Romagna
Approached by a private group to brand their member-only race track, the focus was to incorporate timeless design that paid respect to the Italian region where so much racing history had been developed. The result is a clean yet sophisticated identity that pays respect to all motorsports.
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As a first step, the founders provided background and inspiration behind their dream.
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Once the discovery process was complete a creative plan was formulated. It was essential the design encapsulated their vision.
The creative process worked to blended their inspiration into a design that would be immediately recognizable and useable across multiple mediums.
